Sunday, 11 January 2015

Spam a Lot

If I attempt to unsubscribe from a email distribution and it is more difficult than two clicks, I will mark their email as spam. If you're implementing an unsubscribe mechanism for mass mailing then keep this in mind. Systems like gmail and other mail servers will start quarantining or marking all your mail as spam. This means that your valid subscribers may also miss your mail now.

One thing I've learnt about usability is that if I'm doing it then there are millions doing the same thing. Especially when it comes to exerting too much effort.

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